On December 21, 2009, due to the procurement staff embezzling company funds and substituting inferior materials, the orders that had consumed a great deal of financial and mental effort all fell through, and she was sued by customers, paying over 1.4 million yuan in breach of contract damages.
On February 17, 2010, encountering a contract fraud and suffering heavy losses, the company faced the awkward situation of having no orders and being unable to produce, and was on the brink of bankruptcy.
On the same month’s 20th, Ye Yunying, heartbroken and desperate, met a seemingly suave man and fell into his trap of feigned care. On March 19th of the same year, the man ran away with 470,000 yuan that Ye Yunying had borrowed from various sources to organize production.
Under multiple setbacks, Ye Yunying thought of suicide and went to the rooftop of a building on March 28th. By chance, she met the first benefactor in her life, a local enterprise CEO who was there for photography, and who happened to be a long-time friend of Ye Yunying’s parents. He lent her 1 million yuan to rebuild.
However, Ye Yunying’s comeback did not bring the expected success. Because she used the best materials, the clothing costs were high, and the new company’s reputation was severely impacted, ultimately leading to unsellable inventory.
On May 13th of the same year, Ye Yunying, trapped in desperation, encountered her second life benefactor and future one of Chaobang’s three key executives – the sales deputy general manager Yuan Delong. After listening to Ye Yunying’s story, Yuan Delong went to inspect the company’s clothing and left laughing.
On the 16th of the same month, Yuan Delong resigned and returned to Chaobang, helping Ye Yunying change the company’s initial positioning to focus on the youth market.
In the following decade, Chaobang gathered talent, produced over ten domestic renowned brands and three international brands, sweeping the Southeast Asian youth clothing market with lightning speed and establishing a dominant position in Asia’s clothing and fashion industry.
In 2027, Ye Yunying, as Chaobang’s chairwoman, with a net assets of 13.7 billion USD, ranked 9th on the Asian Wealth List and 67th on the World Wealth Ranking, becoming a wealthy woman in China.
This is a simple introduction to Ye Yunying, just a simple introduction!
